Start Date: 5/25/2021 1:00 PM MDT
End Date: 5/25/2021 2:30 PM MDT
It’s no secret that 2020 brought a lot of change – much of which shifted how consumers interact and engage with all types of brands. The banking industry was not immune to this evolutionary impact. More than ever, marketing strategies must adapt to these changing needs to remain relevant – not just from a product perspective, but in your marketing efforts.
Unless you’ve implemented a comprehensive digital marketing-focused strategy, the likelihood of capturing consumers’ attention will only become more challenging. Then add the growing competition of non-traditional players jostling for position, the growing trend of video, the impact of personal branding at the employee level, just to name a few. Do you need to step up your marketing game?