Start Date: 6/7/2022 1:00 PM MDT
End Date: 6/7/2022 2:30 PM MDT
In today’s digital age there is a wealth of data available on your website visitors, the actions they take, where they came from, what your social fans are doing across your various channels, and so much more. The sheer volume of data can easily make your head spin! To many financial marketers, having a clear understanding of what to measure and where to find that data can be a bit of a challenge. This session will explore many of the key “digital data points” that should be tracked and what they mean to your online success.
It’s important to understand where all the data “lives” and develop a way to capture and analyze information to help identify trends (both good and bad), which will then help shape the direction of existing and future campaign efforts. This webinar will explore the fundamental reasons for data collection, review the various sources, explain what expectations you should have based on benchmarks and historical comparison, and then address ways to report and understand what it all means so you can make actionable decisions for improvement.