Event Calendar

Thursday, August 17, 2023

Webinar - Measuring the ROI of Your Digital Marketing Strategy

Start Date: 8/17/2023 9:00 AM MDT
End Date: 8/17/2023 10:30 AM MDT

United States 

Unfortunately, for many financial institutions the ability to calculate ROI remains elusive and hard to determine. The good news is when you make the move to digital marketing, there are ways to track and measure engagement created by your marketing dollars and get closer to knowing what your true ROI is.
But this is not without its challenges, as many of the third-party tools used in today’s online financial environment still don’t allow the use of tracking code and rarely share data back to the institution’s marketing platforms. This session will explore ways to overcome (or at least compensate for) these limitations and gain a better understanding of the impact your marketing dollars are having on building awareness, generating accounts, and converting interested consumers into actual accountholders.


Preferred Providers